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YOUnicorn is a wellness platform created to help every person, no matter what level of health or fitness, to overcome their struggles, change their habits, reach their goals and better their lives physically, spiritually, and emotionally.

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Utilizing the power of habit-Formation to optimize your life
On average, it takes more than 2 months before a new behavior becomes automatic — 66 days to be exact.
HABIT FORMATION AND HEALTH

While often used as a synonym for frequent or customary behaviour in everyday parlance, within psychology, 'habits' are defined as actions that are triggered automatically in response to contextual cues that have been associated with their performance: for example, automatically washing hands (action) after using the toilet (contextual cue), or putting on a seatbelt (action) after getting into the car (contextual cue). Decades of psychological research consistently show that mere repetition of a simple action in a consistent context leads, through associative learning, to the action being activated upon subsequent exposure to those contextual cues (that is, habitually). Once initiation of the action is 'transferred' to external cues, dependence on conscious attention or motivational processes is reduced. Therefore habits are likely to persist even after conscious motivation or interest dissipates. Habits are also cognitively efficient, because the automation of common actions frees mental resources for other tasks.

A growing literature demonstrates the relevance of habit-formation principles to health. Participants in one study repeated a self-chosen health-promoting behaviour (for example, eat fruit, go for a walk) in response to a single, once-daily cue in their own environment (such as, after breakfast). Daily ratings of the subjective automaticity of the behaviour (that is, habit strength) showed an asymptotic increase, with an initial acceleration that slowed to a plateau after an average of 66 days. Missing the occasional opportunity to perform the behaviour did not seriously impair the habit formation process: automaticity gains soon resumed after one missed performance. Automaticity strength peaked more quickly for simple actions (for example, drinking water) than for more elaborate routines (for example, doing 50 sit-ups).

--British Journal of General Practice Article Link
  • Concept
    Visual communication takes place through pictures, graphs and charts, as well as through signs, signals and symbols. It may be used either independently or as an adjunct to the other methods.
  • Research
    Symbolization is an important definition for this perspective. Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc. are the symbolization of the image.
  • Marketing
    The view of images in the critical perspective is when the viewers criticise the images, but the critics have been made in interests of the society, although an individual makes the critics.
VISION
Steve Capp is a passionate, experienced and self-motivated entrepreneur and business strategist. In 2009 Steve was in a terrible car accident where he lost a good friend and was severely injured. Bound to a wheelchair for 3 months, Steve knew he needed something to help him recover mentally and physically. Through yoga training, he gradually increased his core strength and progressed to calisthenics and acro yoga which enabled him to still enjoy his adventurous sports such as snowboarding and mountain biking. Steve is now a certified acro yoga instructor and full out fun fitness enthusiast. Creating Fitfest has given him an outlet to let Canadians know about all the benefits of being physically active. Steve also encourages trying new activities with your family and friends in hopes of finding passion in fitness..

Then Covid happened.

After having to postpone the event twice.
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Contacts
Phone: +1 780 945 0087
E-mail: steve@fitfest.ca
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